Google recently made what Danny called "the most radical change to its search results ever, introducing a "Universal Search" system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages."
Danny went on to write a massive, multi-part post explaining Universal Search and its implications for both searchers and search marketers. Today's Search Illustrated sums up Google's new approach in a simple, straightforward way:
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