Search Marketer Measurement & Performance Study from iProspect and JupiterResearch was released, providing an update to the search marketing landscape. Here are some key points learned from the study.
* 43% of SEMs cannot measure the ROI from SEO campaign
* SEO nets a higher ROI than paid search
* Traffic is the most common job performance indicator for search marketers
* However, 14% of SEMs are not evaluated based on SEM metrics for their jobs
* 43% of SEMs cannot measure the ROI from SEO campaign
* SEO nets a higher ROI than paid search
* Traffic is the most common job performance indicator for search marketers
* However, 14% of SEMs are not evaluated based on SEM metrics for their jobs
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