Monday, September 17, 2007

Google Maps Further Expands Coverage now in PAKISTAN

Google announced expanded Maps coverage of Latin American and Asian countries on its LatLong blog. Recently added countries include:

Afghanistan, Aruba, Bahamas, Bahrain, Bangladesh, Belize, Bermuda, Brunei Darussalam, Bhutan, Bolivia, Cambodia, Chile, Columbia, Costa Rica, Cuba, Ecuador, El Salvador, Fiji, Guatemala, Haiti, Honduras, Indonesia, Iraq, Iran, Jordan, Kazakhstan, Kyrgyzstan, Kuwait, Laos, Lebanon, Mexico, Myanmar (Burma), Mongolia, Nepal, Nicaragua, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Papua New Guinea, Qatar, Saudi Arabia, Sri Lanka, Syria, Tajikistan, Turkmenistan, Timor-Leste, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen

Beyond the basic mapping coverage, Google has been relying heavily on My Maps (user and third party content) for data in countries where structured local data and business databases don't exist or are otherwise hard to acquire. In that regard, the company has reported significant contributions from users in many such situations (see., e.g., Hotels Moscow).

I was recently in Northern Europe (where one would expect good coverage) but was still pleasantly surprised so see how well it worked there for maps and directions, as well as local business information.

Google Is 10 Years Old? Finding The Real Google Birthday

The AFP has clearly been waiting for September 15, so it could trot out today's "Google is 10 years old" story. But the company itself doesn't count tomorrow as its 10th birthday. In fact, knowing exactly when Google's birthday is depends on your point of view. Some milestones to consider below, which make Google as old as 12 and as young as 9. Plus, more special Google birthday logos.

Google The 12 Year Old
January 1996

This is when Google cofounders Larry Page and Sergey Brin started working on BackRub, what later become Google. Use this month, and Google is 12 years old.

Google The 10 Year Old
Sept. 15, 1997

This is when, as the AFP reports, Google registered google.com.

Google The 9 Year Old
Sept. 7, 1998

This is when Google officially incorporated.

Google The 9 Year Old
Sept. 27, 1998 (Current Official Date)

Back in 2005, Google declared that Sept. 27 was its birthday. But wait -- what happened with that Sept. 7 date? Well, in 2005, Yahoo came along and freaked Google out by announcing an index that was larger than Google's. It had been ages since anyone did that. Quite a debate ensued, and I did a long write-up about it then.

Things got resolved by Google doing some PR. They announced that for their "birthday," they'd gotten bigger -- but were also dropping the count of pages from the home page, which helped (thankfully) defuse the size wars that often meant nothing about search quality.

It's Their Party, They'll Party When They Want To!

So there you have it -- Google's birthday is whenever it wants to be. Indeed, back in 2006, the When is Google's birthday? page in Google help was changed to say:

Google opened its doors in September 1998. The exact date when we celebrate our birthday has moved around over the years, depending on when people feel like having cake. For more on Google's history: http://www.google.com/corporate/history.html

Previously, it had said:

Google's official birthday is September 7, 1998. If Google were a person, it would have started elementary school late last summer (around August 19), and today it would have just finished the first grade. In other words, we're just getting started. To discover more about Google's history, please visit http://www.google.com/intl/en/corporate/history.html. To learn about our mission, please see http://www.google.com/intl/en/corporate/index.html

Google Birthday Logos

How about those special birthday logos? Google's been putting them up consistently since 2002. The first year, it happened on September 27, then shifted to September 7, then back to September 27 from 2005 onward. I'd expect to see a special ninth birthday logo showing up on the 27th of this month.

4th Birthday: 2002

Celebrated on September 27th, 2002.

5th Birthday: 2003

Celebrated on September 7th, 2003.

6th Birthday: 2004

Celebrated on September 7th, 2004.

7th Birthday: 2005

Celebrated on September 27th, 2005.

8th Birthday: 2006

Celebrated on September 27th, 2006.

Google Launching Presently Presentation App Next Week?

PowerPoint haters unite! So, Techcrunch says that The Inquirer says that Google is thiiiiiiiis close to launching Presently, a web-based alternative to PowerPoint. With consulting firm CapGemini now pushing Google Apps hard, can we finally say goodbye to Microsoft’s Office Suite?

Some speculate that the app will be unveiled next week at TechCruch 40 (formerly TechCrunch 20, but I guess the start up life is going well). After all, Google is on the list of Who’s Coming, as is rival Microsoft Corporation. Interestingly, the speaker that caught our attention is MC Hammer. Yes, folks, The Hammer.

If the Presently rumor is true, Searcharazzi suggests that they scrap the current keynote and have The Hammer, Marissa Mayer and Michael Moritz put on a little show of "U Can't Touch This" for the Microsoft team. Ye-ouch!

Google has officially acquired Postini

As of today, Postini becomes a wholly owned subsidiary of Google, and we couldn’t be happier about it. (Here's the FAQ.) Since July 9, when we announced the agreement to acquire Postini, plenty of businesses have told us how much they respect Postini and how the acquisition makes sense for customers of both companies.

We view this as welcome news, but also a sign of things to come. With the more than 100,000 businesses on Google Apps, 35,000 businesses and more than 10 million users of Postini products, we see great potential on both sides. We're committed to continue to deliver the type of innovative and useful business products our customers have come to expect. And we plan to announce even more product offerings in the very near future.

Separately, both companies shared a vision for what the world of hosted applications can become for businesses of all sizes. Together, we look forward to achieving it.

Google denies ownership of users' words

Google denies ownership of users' words Google has denied suggestions that the terms and conditions for its Google Docs & Spreadsheets service mean that it owns any user's content published in the application.

Google Docs is part of the Google Apps platform, which offers a Web-based calendar, e-mail and document management system, and allows users to publish and share documents. Google recently announced a partnership with global consulting firm Capgemini to promote its services to the corporate sector, which has remained an elusive market for the service.

The controversy centers on Google's use of the word "public" in its terms and conditions for Google Docs.

One clause states, "By submitting, posting or displaying Content on or through Google services which are intended to be available to the members of the public, you grant Google a worldwide, nonexclusive, royalty-free license to reproduce, adapt, modify, publish and distribute such content on Google services for the purpose of displaying, distributing and promoting Google services."

In response to the concerns raised, Google Australia issued a statement, which reads, "We don't claim ownership or control over content in Google Docs & Spreadsheets, whether you're using it as an individual or through Google Apps.

"Read in their entirety, our terms of service ensure that, for documents you expressly choose to share with others, we have the proper license to display those documents to the selected users and format documents properly for different displays. To be clear, Google will not use your documents beyond the scope that you and you alone control. Australians' work documents and (soccer-oriented spreadsheets) are not going to end up shared with anyone unless the user expressly wants them to be!"

Concern about the subject initially was raised in a blog posted on August 28 by ZDNet's Joshua Greenbaum, who said: "I know that user agreements are typically ignored by most users, but anyone in the corporate world who ignores this risks seeing their IP in a Google marketing campaign, or worse." ZDNet is owned by News.com publisher CNET Networks.

A Google Australia representative responded that "CNET wrongly claimed if content was published using Google Docs, that Google had the right to publish that for marketing purposes. We have no right to share or publish that, unless you're intending to publish that yourself."

Public or private?
Matt Asay, general manager of open-source content management vendor Alfresco and a member of the CNET Blog Network, also questioned Google's use of the word "public," suggesting that its interpretation would ultimately be determined during litigation.

"Is it private, if I share (content) with my company?" Asay asked in a blog posted on August 30. "Maybe. Is it private, if I share it with my family? Maybe. It's an open question, and guess who decides? Google (or, ultimately, a court), not you. Why? Because the system doesn't provide a way to define what is private and what is public."

Asay suggested that rather than amending its terms and conditions, Google should offer users a "make this public" option in the interface to ensure that the intended meaning of public and private is communicated.

David Vaile, executive director at the Cyberspace Law and Policy Centre at the University of New South Wales, Australia, said Google should give a clear and explicit definition of what is "public," and also offer an interface that lets users control the attribute on a page-by-page basis and reminds them of this status.

Highlighting potential for the term "public" to be contested, Vaile said it can be construed in different ways, depending on the legal context. For example, in a defamation case, for it to be deemed "public," only one other person needs to hear of it or become aware of it. "It doesn't necessarily need to be in a public place, but it is beyond you and the subject you were referring to."

However, Vaile said Google should be credited for its attempt to set out the terms and conditions in plain English.

"A lot (of terms-and-conditions statements) are by lawyers, for lawyers, aimed at litigation rather than communication. You have to give people credit for dealing with a difficult problem--to be clear yet specific enough to cover all the possibilities," Vaile said.

On the other hand, Vaile said Google offers two sets of terms and conditions--a universal set and another for its Google Docs service.

"There seems to be some disconnect between Google's universal terms and that for Google Docs," he noted. "As a question of contractual interpretation, there's some serious legal confusion whether Google's terms of service are meant to be read together or whether the Google Docs terms are meant to read separately...By having two identically named documents, you've created legal confusion, and it breaks best software practice by having multiple documents."

Google calls for web privacy laws

Google logo
Google has been attacked for its own privacy policy
Search site Google has called on governments and business to agree a basic set of global privacy rules.

Without global standards the health of the internet was at risk, the firm's privacy chief Peter Fleischer told a UN agency conference in Strasbourg. He said that the rise of the net meant vast amounts of personal data was now regularly shipped around the globe.

That information often passed through countries with insufficient or no data protection laws, he said. "Every time a person uses a credit card their information may cross six or seven national boundaries," Mr Fleischer said before the event.

Hostile past

Three quarters of countries have no privacy rules at all and among those that do, many were largely adopted before the rise of the internet, he said. Europe, for example, has strict privacy regulations, but these rules were set out in 1995, largely before the rise of the commercial internet, he said. In contrast, the United States has no country-wide privacy laws, instead leaving them to individual states or even industries to set up.

"The minority of the world's countries that have privacy regimes follow divergent models," a copy of his speech said. "Citizens lose out because they are unsure about what rights they have given the patchwork of competing regimes."

Google has previously come under repeated fire about its own privacy policies. In June, rights group Privacy International rated the search giant as "hostile" to privacy in a report ranking web firms by how they handle personal data. A month later, the firm said it would change its policies so that its cookies, tiny files stored on a computer when a user visits a website, would auto-delete two years after a user's last visit to its site. Previously they were set to delete in 2038.

Speaking at the Strasbourg Unesco conference, Mr Fleischer called for countries to adopt principles agreed by some Asia-Pacific nations. The APEC guidelines have nine principles that aim to protect the individual and safeguard data collection. They have been accepted by countries ranging from Australia to Vietnam.

"If privacy principles can be agreed in such divergent countries, then we think that is a model for the rest of the world," Mr Fleischer said before the speech.

Yahoo Buys BuzzTracker News Site

Yahoo is buying news aggregator BuzzTracker (Kara Swisher reports for $5 million). Yahoo sees the acquisition improving and expanding its news coverage in a number of ways. BuzzTracker founder Alan Warms becomes GM of Yahoo News.

Warms' decision to sell to Yahoo, as reported on the Participate Media blog was largely about monetization and scale:

The decision to sell the business and move to Yahoo! was relatively simple. As anyone playing in the online space understands, online media is all about scale. The ability to garner real CPMs, the ability to sell ads directly, the ability to provide innovative solutions to advertisers, all depend on having tens of millions of unique visitors.

BuzzTracker covers a mix of traditional news outlets and blogs and will augment Yahoo's more traditional news approach. Yahoo News is the leading online news destination in the U.S. according to comScore.

Here's related coverage of the differences between traditional news and user-generated news sites.

Wednesday, August 29, 2007

Google CFO to retire by year-end

George Reyes has served as chief financial officer since 2002.

SAN FRANCISCO (Reuters) -- Google Inc. said Tuesday that George Reyes plans to retire as chief financial officer by the end of the year, and that the company will begin a search for a replacement.

Reyes, 53, has served as CFO of Google (Charts, Fortune 500), the world's leading provider of Web search and online services, since 2002. He helped spearhead the company's initial public offering in August 2004.

CNN's Phil Black reports on how Google is allowing people to explore space from their desktops.
Play video

A veteran of Silicon Valley high-tech companies, Reyes previously served as interim CFO of optical networking equipment company ONI Systems before it was sold to Ciena Corp. (Charts) in 2002.

For 13 years, he held various financial executive positions at computer-maker Sun Microsystems Inc. (Charts)

Reyes serves on the board of directors of two Silicon Valley-based software makers: Symantec Corp. (Charts) and BEA Systems Inc. (Charts) Top of page

CNN & Google Sign Multi-Year AdSense Deal

Google announced that CNN has partnered with them on a multi-year deal for displaying Google AdSense contextual ads on CNN.com.

Under this deal, "Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com," according to the press release. AdSense is available to both large and small publishers. However, one would assume that Google is giving CNN a larger share of revenue than a typical AdSense publisher.

Google already powers search on the CNN.com site, though the international version uses Yahoo, as ResourceShelf's Gary Price reminded us of. Yahoo signed a deal with CNN back in 2004 to power search results, but that deal may have expired at some point without notice.

The Google Webmaster Central Blog announced that they now officially support adding non-English domain names to Google Webmaster Central.

The Google Webmaster Central Blog announced that they now officially support adding non-English domain names to Google Webmaster Central.

So if you have a domain that looks like http://北京大学.cn, you will be able to add it and very the site in Google Webmaster Tools. Now Google supports Internationalizing Domain Names in Applications (IDNA) within the tool. If you used a workaround in the past, you do not have to update anything. Google will do that for you.

Tuesday, August 21, 2007

Google buys stake in Chinese social Web site

SHANGHAI, China (Reuters) -- Google Inc revealed on Monday that it had acquired a stake in Chinese community Web site Tianya.cn, indicating a foray by the global search leader into social networking in the world's second-largest Internet market.

A Google spokeswoman confirmed the stake holding by email, but declined to give further details. Various local media reports on Monday put the estimated size of Google's stake at anywhere from less than 10 percent to up to 60 percent. Other media reports have said Google may be eyeing acquisitions in China.

Google is rushing to close the gap with rival Baidu.com Inc , which dominated the search market in China in the second quarter with a 58.1 percent share, according to research firm Analysys International. Google followed with a 22.8 percent share and Yahoo China with 11.6 percent, Analysys said.

China is the world's second-largest Internet market after the United States, with around 162 million Web users. Venture capital investment in Chinese social networking sites has bloomed since Google bought top online video-sharing site YouTube for $1.65 billion late last year.

In another move to diversify its platform in China, Google -- which recently established an engineering research center in Shanghai -- has also won preliminary approval from Beijing for a licence to provide Internet content in the country.

Baidu recently won approval to do its own reporting rather than simply show news search results, while Google is promoting a Chinese-language map search service and online word processing programs. Both are trying to build online library services.

American Airlines seeks damages from Google

The airline says it doesn't want to prevent the display of search terms but wants Google to stop selling its trademarks.

NEW YORK (Reuters) -- American Airlines, the world's largest airline, said Friday it was seeking damages from Internet search leader Google Inc. for selling search words involving its name.

The dispute relates to Google's practice of selling search terms, such as "American Airlines" or "AA.com," to other companies for advertising.

A trademark and copyright law expert explains why Johnson & Johnson has sued Red Cross over logo rights.
Play video

American Airlines, a unit of AMR Corp. (up $0.14 to $22.61, Charts, Fortune 500), said it does not want to prevent the display of search terms, but wants Google to stop selling its trademarks and related terms.

"We are seeking relief for the damages such practices are creating," the company said in a statement. It didn't estimate the amount of damages.

Google (up $8.29 to $499.81, Charts, Fortune 500) believes it's on solid ground.

"We are confident that our trademark policy strikes a proper balance between trademark owners' interests and consumer choice, and that our position has been validated by decisions in previous trademark cases," Google said in a statement. Top of page

Saturday, August 18, 2007

Google Launches Ad Traffic Quality Resource Center

Google announced the launch of the Google Ad Traffic Quality Resource Center.

This center will educate both novices and experts on click fraud, Google's prevention methods, what Google considers click fraud, as well as links to other resources to learn more about recent updates on click fraud and traffic quality.

On the Tech Talk page, they link to Google's official blog, Inside AdWords blog plus to Google's Shuman Ghosemajumder's blog and Matt Cutts' blog.

Last week Yahoo launched their Traffic Quality Center.

Fast Search To Fire 148 Employees

Fast Search & Transfer lets go of 148 employees from Pandia reports that Fast Search and Transfer will be letting 148 employees go this year.

The employees who are being fired are reportedly being compensated for the downsizing. Fast Search & Transfer have reportedly hired 400 employees in 2006 and 2007. The company's CEO, John Markus Lervik, feels the downsizing will help the company improve their overall bottom-line.

Wednesday, August 8, 2007

Google Hiring Independents To Collect Business Info For Maps

The Google Local Business Referral Program is an initiative to gather contact, business hours and other information on businesses for listings in Google Maps - where Google is using independent contractors to gather their information. Basically they are paying $10 a confirmed listing.

The information gathering job requires people to sign up for it through their Google accounts and to have access to a digital camera to take a photograph of the business. At $10 an entry organized people could be making $30 plus dollars an hour - great salary for people in lower cost of living communities.

Google Tests New "Show More" & Related Words AdSense Units

Google AdSense has been busy testing new AdSense units this weekend, with two new formats spotted in the wild.

The first comes via a DigitalPoint Forums thread, where dozens of publishers are noticing related words at the bottom of their normal AdSense units. Here is an image of one ad in action. Notice the related words at the bottom of the ad:

Google AdSense Link & Text Ad Unit Mixed

These resemble AdSense link units placed in the bottom of regular text ad units.

The second Google AdSense test is a "show more" link found at the bottom of Google ads. I found this at iBrowseHere.com , and here is a screen shot of it in action.

Google AdSense Show More

Clicking on the "Show More" link takes you to a new page with related ads.

In a related now, there was a outage that took down all Google PPA ads over a 24+ hour period this weekend.

Gmail Is Looking For Videos

Gmail is looking for creative people with a video camera and the Gmail M-velope to help illustrate how an email message travels around the world.

Take a look at the collaborative video they started, and then film what happens next. A selection of the clips will rotate and add the best ones to the video. The final video will be featured on the Gmail homepage and seen by users worldwide.

Yahoo Adds Search Suggestions To Toolbar

The Yahoo Search Blog announced that downloads of the Yahoo Toolbar for Internet Explorer will now have "as you type" search suggestions functionality.

Yahoo has been on a search suggestion frenzy lately, last month launching search suggestions on Yahoo.com and beta testing Yahoo Search Assist.

Friday, August 3, 2007

It's Not Just Google That Treats Underscores Like Dashes

Last week's news that Google is now is treating underscores URLs as word separators, as it does with hyphens, quickly spread through the SEOs and webmaster communities. But what about the other search engines?

I immediately contacted them to find out how they treat underscores and hyphens. Finally, the results are in. Yahoo and Microsoft (and now also Ask.com), the other two of the big three, confirmed that they do treat underscores the same as dashes or hyphens in the URL.

Let me step back and explain this a bit more.

Some SEOs believe that the keywords in the URL of a page have some limited impact on the ranking of that page in the search engines. So if you sold blue widgets, and you had a page at www.domain.com/blue-widgets.html, those keywords are sometime perceived to help - while keeping all the other factors in ranking a page equal.

In the past, Google treated hyphens but not underscores in a URL as a word separator. So in our example above, the blue-widgets part would be seen as two different words: blue & widgets.

If it were like this, blue_widgets, then Google would have seen it as one single word: blue_widgets.

Now Google treats underscores the same way as hyphens. As for Microsoft, Ramez Naam told me:

We treat underscores as word separators in URLs. Always have.

Priyank Shanker Garg from Yahoo told me:

For URL tokenization (separating words in URLs), we treat dashes or underscores identically, but these are not our only tokens and we take a more general approach to finding words in URL.

I also asked Ask.com, but they've yet to send a reply.

Postscript: Peter Linsley of Ask.com has now given me a response, they treat underscores as word separators also.

For the record, we also treat underscores as word separators in URLs.

LookSmart CEO David Hills Resigns

A recent SEC filing reports that LookSmart CEO David Hill announced his resignation on July 26th, to be effective as of yesterday.

LookSmart swiftly appointed Edward F. West, the current chair of its board of directors, to take over for the time being.

LookSmart loses its head from the Australian IT has some more details on the loss, explaining that Hills became the CEO in October 2004. He decided to leave LookSmart to start his own online media advisory services firm.

Edward West, the interim CEO, said:

We are deeply appreciative of Dave's industry experience and contribution to LookSmart during his tenure with the company.

He has guided the company through many challenges and successfully restored the quality and growth of its Advertiser Solutions business.

Here is Mr. West's bio from the SEC filing:

Mr. West is 54 years old and currently serves as Managing Director of Sage Partners LLC, an advisory services firm, where he started a global venture development practice for promising early-stage companies in 2003. Mr. West served as Chief Executive Officer of Colarity Corporation, a customer knowledge management services company, from January 2001 to December 2003. From December 1999 to December 2000, Mr. West served as Chief Executive Officer of RealNames International, the global development subsidiary of RealNames Corporation, an Internet names and navigation platform provider. From May 1998 to December 1999, Mr. West served as Executive Vice President, Business Development, Sales and Marketing, at RealNames Corporation. From January 1996 to April 1998, Mr. West served as Chief Operating Officer of Softbank Interactive Marketing, a provider of marketing services and sales representation to Internet sites seeking interactive advertisers. Mr. West received an A.B. in Architecture/Urban Planning from Princeton University and an M.B.A. from Harvard Business School.

Hat tip to Gary Price for spotting the SEC filing.

Wednesday, August 1, 2007

Google hires browser hacking guru

Google hires browser hacking guruGoogle has snapped up one of the sharpest minds in the hacker community, luring Michal Zalewski to help lock down its long list of Internet facing products.

Zalewski, a 26-year-old computer security whiz from Poland, joined the search engine giant about a week ago to work as an Information Security Engineer. He confirmed the move via e-mail but declined to discuss specifics about the new gig.

[SEE: Google’s anti-malware team comes out of the shadows ]

The Zalewski hire is significant on several fronts. It adds a brand-name hacker to Google’s security team (the company has been looking for talent at hacker cons) at a time when it is struggling to cope with gaping holes in its line of products and, in a roundabout way, stops the public release of zero-day browser vulnerabilities.

Zalewski, who has been credited in the past with finding several major vulnerabilities (buffer overflow in SendMail, weaknesses in TCP/IP ISNs, code execution hole in IE’s JPG rendering) has spent most of 2007 releasing details of severe holes in Internet Explorer and Firefox — constantly cracking the browsers’ security models.

In February, Zalewski paid special attention to Mozilla Firefox. On an almost-daily basis, he published proof-of-concept exploits for zero-day bugs in the open-source and forced Mozilla security engineers to constantly work on creating patches.

[SEE: Gaping holes exposed in fully-patched IE 7, Firefox ]

Microsoft’s IE did not escape Zalewski’s scrunity. Last month, he dropped exploits for several serious IE vulnerabilities, some of which remain unpatched.

Google Launches Campaign Optimizer For Automated AdWords Tips

The Inside AdWords Blog announced the launch of AdWords Campaign Optimizer. This is an automated AdWords tool that gives you tips on how to improve your campaign, in just minutes.

When you run the tool, Google says it will "automatically analyze your budget, keywords, and landing page, and create a customized proposal for your campaign." You can then go through the suggestions in the proposal and pick and choose which ones you want to accept.

Some of the ideas that you may see in your proposal includes:

  • Change daily budget
  • Add new keywords
  • Change keyword matching options
  • Adjust keyword maximum cost-per-click bid
  • Change ad text

You should be able to access the campaign optimizer feature while in the campaign detail page. Just look for the "Optimize Campaign" link on that page.

Sprint Nextel to Use Google Applications On Its "WiMax" Mobile Devices

Sprint Nextel Corp. said it would include a range of Google Inc.'s Web and communications applications on its coming "WiMax" mobile devices, a boost for Sprint as it rolls out the new technology and a breakthrough for Google in the U.S. wireless industry.

Sprint, the nation's third-largest wireless carrier by subscribers, recently announced it is teaming up with Clearwire Corp., of Kirkland, Wash., to build a nationwide WiMax network. The companies plan a rollout that will reach 100 million people by the end of 2008. WiMax is a long-range wireless technology that Sprint says will allow consumers to access the Web wirelessly from cellphones, laptops and other devices at speeds and prices similar to cable connections.

Sprint plans to offer a home page on its WiMax devices that will serve as a gateway for consumers to access the Internet and a variety of multimedia services. Under the deal, Google will provide the Web-search capabilities for that portal. Sprint also will integrate a suite of popular Google mobile applications, including Gmail email and Google Calendar.

Gates sees no Google threat in phone software

Bill Gates does not see Google Inc. becoming a successful competitor in the market for software for cellular phones.

Gates told the Times it was unlikely that Google would be able to make inroads into Microsoft's share of the market for mobile phone software. "How many products, of all the Google products that have been introduced, how many of them are profit-making products?" the Times quoted Gates as saying.

"They've introduced about 30 different products; they have one profit-making product. So you're now making a prediction without ever seeing the software that they're going to have the world's best phone and it's going to be free?" the paper quoted him as saying.

AOL Buys an Online Ad Company

The AOL unit of Time Warner said yesterday it had agreed to buy Tacoda, an online advertising company that uses behavioral targeting techniques to track Web user habits.

The deal is the latest acquisition by AOL to bolster its online advertising tools after its decision to move away from its Internet access business and instead offer consumers free services supported by ads. Financial terms of the deal were not disclosed by the companies. A person familiar with the situation said AOL was paying $275 million in cash for Tacoda.

Tacoda’s technology allows brand advertisers to aim messages to specific audience segments based on the kinds of sites they have visited on the Web. The capability aims to help Web publishers capture one of the next big waves of growth for Internet advertising, which is drawing marketing dollars from other media outlets. The industry tracking firm eMarketer has forecast the market for behaviorally targeted advertising will increase to $3.8 billion in 2011 from $350 million last year.

Tacoda, based in New York, employs about 100 people.

Monday, July 30, 2007

Google 'the most improved brand'

Google sign
Google's brand value has grown 44% in the past year
Google is the brand that has gained the most in value over the past year, according a survey of global brands.

The report from Interbrand found that Google's brand value had risen 44% in the past 12 months to $17.8bn (£8.8bn), which put it in 20th place.

Coca-Cola came top of the league for the seventh year running, despite its value falling 3%.

Nokia is the highest-ranking brand from outside the US, while American brands made up more than half of the top 100.

BEST GLOBAL BRANDS 2007
Coke cans
1 Coca-Cola
2 Microsoft
3 IBM
4 GE
5 Nokia
6 Toyota
7 Intel
8 McDonald's
9 Disney
10 Mercedes-Benz
Source: Interbrand/Business Week

The brands are valued using sales and a consideration of how important the brand is in the sector.

In soft drinks, for example, branding is considered very important, while it is much less important to people buying garden tools.

The biggest faller was Ford, whose brand value fell 19%, putting it at number 41 in the league.

The report says that Ford's long-term decline demonstrates how an iconic brand can lose its way.

It highlights the carmaker's permanent discount policy in the US as a factor that has eroded the value of its brand.

Google's "Unavailable After" META Tag Now Live

Google's Dan Crow announced today that the unavailable_after META tag is now live and operational.

Google To Add "Unavailable After" META Tag from about two weeks ago, explains in detail more about this tag and how it can be used.

Thursday, July 26, 2007

Ask.com to let users scrub search records

New AskEraser feature on Ask.com's portal will let users perform anonymous searches

Search portal Ask.com plans to make it easier for Web searchers to cover their tracks. The company is introducing a new feature to its Web portal later this year called AskEraser, which will let users perform anonymous searches.

When AskEraser is turned on, the Web site will not retain the data it typically stores during a search, said Patrick Crisp, an Ask.com spokesman. "We will allow users to select a privacy setting that says 'I do not want you to retain my data at all,'" he said.

If AskEraser is not turned on, the site will store the search query, the IP (Internet Protocol) address and some cookie information from the user, as well as the URL the user visited before coming to Ask.com, Crisp said. Search engines like Ask.com say that they retain this sort of information in order to improve their sites, but this practice has become controversial, with privacy advocates worrying that the data could be leaked or misused.

Last year, AOL researchers inadvertently disclosed data on about 650,000 of searches made on the company's Web site. New York Times reporters were able to track down one of the searchers, based on the information contained in the AOL database. Bowing to pressure, Google recently announced that it would make the data it stores about its users anonymous after 18 to 24 months.

Ask.com, which is owned by IAC/InterActiveCorp., said it plans to implement a similar policy and will no longer link searches to IP addresses after a period of 18 months. That policy will be implemented by year's end, Crisp said. "We are eliminating the possibility of someone associating those queries with the person who made them."

AskEraser will be available on the Ask.com and Ask.co.uk Web sites by the end of 2007. It will roll out to other markets next year

Thursday, July 19, 2007

Google expands newspaper ad sales

Google Tuesday said it expanded its Google Print Ads test program to enable AdWords advertisers to buy ads in 225 newspapers. The print ads test originally debuted in November with a small group of about 100 advertisers and 50 newspapers. The search engine said any advertiser using AdWords can now participate and buy newspaper print ads by selecting the news outlets and placing a bid for the ad space.

Tuesday, July 17, 2007

See Google Results From Any Country With Firefox Extension

RedFly Marketing developed a Firefox extension that enables you to see Google search results from any country.

It is well known that Google will change the search results for a keyword phrase based on the country you are searching in. This new Firefox extension easily allows you to see the localized search results, as if you are sitting in that country. This works both with organic and sponsored search results. For more information on this tool or to download it, visit here.

Yahoo hires first NZ employee to push Panama

Yahoo will hire its first employee in New Zealand to help promote the Internet giant's fresh push into the paid-search market.

Arch-rival Google has become synonymous with searching the Internet, especially in New Zealand, and its AdWords service is believed to have about 85 per cent of the global market for paid search advertisements, which researcher Frost & Sullivan estimates will be worth US$1 billion (NZ$1.28 billion) by 2010.

Businesses pay to have advertisements and links to their websites displayed on screen when Internet users search the web by typing keywords into search engines that are relevant to what they sell.

Yahoo last week stepped its efforts to grab its share of the spoils, launching a long-awaited system – Panama – that underpins its paid search service. Businesses can now pay Yahoo to have their advertisements displayed in one or more of 16 different regions in New Zealand, whereas they previously had to pay for advertisements whenever their chosen keywords were used by any computer user in New Zealand or Australia. Breaking down paid adverts by region should reduce the cost and wastage involved in paid search advertising, especially if businesses do not offer a nationwide service.

Craig Wax, YahooSearch Marketing's regional managing director for Australia, New Zealand and India, says Panama also lets Yahoo activate keywords for customers in minutes rather than days, making it possible for businesses to use paid searches to support short-term, time-sensitive sales campaigns.

Paid search results were previously ranked in an order that was entirely dependent on how much advertisers had paid for their advertisement. Placement will now also take into account how popular an advert has proved.

Mr Wax would not say how much revenue Yahoo was earning from New Zealand advertisers prior to Panama, but it is believed to be negligible. "We expect it to grow quite a bit because we have not put a lot of focus on it up to now, because without 'geo-targeting' we did not have as strong a value proposition as we have today," Mr Wax says. "We now have a much stronger value proposition for New Zealand."

Panama can display up to 20 different advertisements for each customer and detect how popular each is, based on how many people click on each advert. It can then learn from this, displaying the more successful advertisements with greater frequency to reflect their higher "click-through" rates. "There is no question that search marketing is becoming increasingly complex and that requires a higher level of sophistication," Mr Wax says. "But at the same time, what we have done with this new system is we have built in some functionality that takes a lot of that analysis off the shoulders of the advertiser and lets the system do it.

"Larger advertisers are able to go in and set specific parameters or business goals they want to achieve around click-through rates, cost per acquisition and return on their ad spend, and then they can prioritise each of those and put in targets. "Then our system will optimise against those parameters in an automated fashion, based on the instructions they provide."

Google spokesman Rob Shilkin says Google also lets New Zealand advertisers target paid-search adverts by 16 different regions, and offers all the other features provided by Panama.

Another Googler Leaves Google

pedram keyani

Yet another Googler leaves Google.

Pedram “Gangsta-programma” Keyani, an Orkut engineer, resigned from Google last Friday.

On Friday July 13th, 2007 I resigned from Google in search of new challenges and risks. This was a hard decision to come to and I have been seriously thinking about it for the last few months. In the end I decided (with support from my wife) that I am at the point in my career where I can make risky decisions. I am young enough that I can jump off the ledge and not worry about landing on my feet or my head because either way I have time to pick myself up and try again.

July 13th, that’s a day after Jason Shellen announced that he will be leaving Google.

I sense something.

Well, good luck.

Google cookies will 'auto delete'

Google has said that its cookies, tiny files stored on a computer when a user visits a website, will auto delete after two years.
Google logo
Google's have made several privacy announcements

They will be deleted unless the user returns to a Google site within the two-year period, prompting a re-setting of the file's lifespan. The company's cookies are used to store preference data for sites, such as default language and to track searches. All search engines and most websites store cookies on a computer.

Currently, Google's are set to delete after 2039.

Peter Fleischer, Google's global privacy counsel, said in a statement: "After listening to feedback from our users and from privacy advocates, we've concluded that it would be a good thing for privacy to significantly shorten the lifetime of our cookies." He said the company had to "find a way to do so without artificially forcing users to re-enter their basic preferences at arbitrary points in time."

So if a user visits a Google website, a cookie will be stored on their computer and will auto-delete after two years. But if the user returns to a Google service, and each time the user returns, the cookie will re-set for a further two years.

Privacy campaigners
Privacy campaigners want to give users more control over what the search giant holds on to and for how long. Google has pointed out that all users can delete all or some cookies from their web browser manually at any time and control which cookies from which websites are stored on a computer. There are also tools online which can prevent the company and other firms leaving cookies on a computer.

In recent months, it has introduced several steps to reassure its users over the use of personal information.

In March the search giant said it would anonymise personal data it receives from users' web searches after 18 months. The firm previously held information about searches for an indefinite period but will now anonymise it after 18 to 24 month. None of the other leading search engines have made any statements over anonymising IP addresses or shortening cookie lifespan.

Saturday, July 14, 2007

Google to Launch "Unavailable After" META Tag

Google is releasing a new META tag named "unavailable_after."

Google is coming out with a new tag called “unavailable_after” which will allow people to tell Google when a particular page will no longer be available for crawling. For instance, if you have a special offer on your site that expires on a particular date, you might want to use the unavailable_after tag to let Google know when to stop indexing it. Or perhaps you write articles that are free for a particular amount of time, but then get moved to a paid-subscription area of your site. Unavailable_after is the tag for you! Pretty neat stuff!

Yahoo.com Adds Search Suggestions

A faster way to find what you're looking for. Introducing Search Suggest on Yahoo.com.

It works like this: When you do a search on Yahoo!, you'll automatically be given suggestions based on what you have typed - as you're typing. So, not only does this limit the number of words you need to type into a query, it may also present similar queries to shorten your searching time and get to what you're looking for quicker. Search Suggest isn't new, just new to Yahoo.com. We launched this feature in the Yahoo! Toolbar in Firefox a while back and you can get it directly from the Firefox 2 search box when you select Yahoo! as your search engine.

ss2.jpg


Let's say I'm trying to keep up with our illustrious "governator" here in California. I type "arnold s" in the search box and the suggestions pop up Arnold Schwarzenegger, which saves me from trying to spell out his last name. Or, I'm watching TV and wonder what song is in the background of a commercial that just came on. Problem is that I only remember part of the company name, "journey diamond". I type it into our new search box, and "journey diamond jewelry commercial song" is suggested right away - problem solved. Of course, the assistance it provides when I attempt to find some new bicycle tires, "mavic ksyrium" just after the first few letters, "mavic k" is much appreciated. Not only does the feature eliminate my embarrassment of misspellings, it makes for a much more efficient search experience.

The nice thing about the suggestions is that they're not obtrusive, so if you already know what you're searching for, you can overlook the suggestions without them getting in your way. But, when you experience those brain dead moments like we all do, it's the type of feature that just might get things moving again. If you don't like change, you can turn it off altogether by simply selecting "disable" in the bottom right corner of the drop down menu. And, if you're having regrets, you can reinstall it by selecting "more" above the search box.

Try it out and let me know what you think in the comments.

Tuesday, July 10, 2007

Google Buys Security Company Postini For $625 Million

Google Inc. said on Monday it has agreed to buy Web-based security provider Postini for $625 million, expanding its package of online applications to compete with Microsoft Corp.'s Office.

Postini provides security and encryption services, protecting instant messaging, e-mail and other communications, to more than 35,000 businesses and 10 million users worldwide.

Google said the deal would enable it to provide organizations with more Web-based services similar to its Google Apps package, which includes its e-mail service Gmail, Calendar, and Talk, its messaging service. Google has been expanding its range of services from Web search and advertising to include popular software applications for businesses, such as word processing, putting it in direct competition with Microsoft's Office package of applications.

Google said its Google Apps has been adopted by more than 100,000 businesses to date. "With this transaction, we're reinforcing our commitment to delivering compelling hosted applications to businesses of all sizes," said Google Chief Executive Eric Schmidt in a statement.

Google said Postini will become a wholly owned subsidiary. The deal is expected to close by the end of the third quarter.

Friday, July 6, 2007

Google Search URL Parameters Explained

Appending different parameters to the end of the Google search URL string can often extend the Google search results into something that may be more tailored for your specific search.

Joost de Valk created a Google Web search parameters cheat sheet (PDF file) that contains a comprehensive list of many of the different parameters you can add to the Google search URL.

Google Makes FeedBurner's TotalStats & MyBrand Free

In light of Google's acquisition of FeedBurner, Google has made the two fee-based FeedBurner services free: MyBrand and Stats PRO.

FeedBurner Stats PRO gives you a more details look at your feed readers. The enhanced reporting includes subscriber numbers, item clickthrough tracking, clickthrough tracking optimization, uncommon uses, podcast downloads, reach, aggregate item uses, on site statistics and much more.

The MyBrand feature allows you to control the URL your feeds. Instead of your feed URLs being under the feedburner.com domain, it would be under your domain. Stay Master Of Your Feed Domain from Danny explains the feature and its benefits in great detail.

Those who have FeedBurner PRO accounts will not be billed for June and forward. But those who do not have PRO account will need to upgrade to them, even though there is no fee. You can turn FeedBurner Stats PRO on by signing in to your account, navigating to the Analyze tab and heading to the FeedBurner Stats PRO section. Click the "Item Views" checkbox to activate these PRO features. You can turn MyBrand on by signing in to your account, click the "My Account" link in the upper left-hand corner, and then click "MyBrand".

Search Illustrated: Google's Universal Search Explained

Google recently made what Danny called "the most radical change to its search results ever, introducing a "Universal Search" system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages."

Danny went on to write a massive, multi-part post explaining Universal Search and its implications for both searchers and search marketers. Today's Search Illustrated sums up Google's new approach in a simple, straightforward way:

universal-search.gif

Official: Google Acquires GrandCentral, Telephone Management Company

Google confirmed that they have acquired GrandCentral, a company that lets you keep one telephone number as you move from home to home or job to job. Google said:

We think GrandCentral's technology fits well into Google's efforts to provide services that enhance the collaborative exchange of information between our users.

We're really excited to welcome the GrandCentral team to Google.

Techcrunch started the rumors and as we felt, they were dead on.

Gary Price has a nice list of competing and related businesses, to GrandCentral's business model.

Naver, The Google Of South Korea

Crowd's wisdom helps South Korean search engine beat Google and Yahoo from the New York Times describes South Korea's most popular search engine, Naver.

Naver currently has a 77 percent share of all searches from within South Korea. Daum.net follows with 10.8 percent, Yahoo with just 4.4 percent and Google with a tiny 1.7 percent of Korean Web searches.

Why does Google fall short in South Korea? Wayne Lee, an analyst at Woori Investment and Securities, said "No matter how powerful Google's search engine may be, it doesn't have enough Korean-language data to trawl to satisfy South Korean customers."

Naver's founders realized that when searching in Korean, there was hardly anything to be found. So they set out to create the content and databases, so that when you would search in Korean, you would find quality content. Naver set up "Knowledge iN" in 2002, enabling Koreans to help each other in a type of real-time question-and-answer platform. On average, 44,000 questions are posted each day with about 110,000 returned answers.

The company is now the most profitable in South Korea and employs "27,000 workers, posted 299 billion won, or $325 million, in profit out of 573 billion won in sales last year. It has a market value of nearly 8 trillion won," says the New York Times article.

The house that helped build Google

Susan Wojcicki's garage in Menlo Park, Calif., served as Google's first headquarters. Now, Wojcicki is a vice president for the search giant.
By Jack Gruber, USA TODAY
Susan Wojcicki's garage in Menlo Park, Calif., served as Google's first headquarters. Now, Wojcicki is a vice president for the search giant.



The house that helped build Google from the USA Today looks back at how Susan Wojcicki's decision to let Google's founders, Larry Page and Sergey Brin, rent out space in her garage changed her life and ours.

Wojcicki purchased her 4-bedroom home on 232 Santa Margarita Ave. for about $600,000 and rented out the garage to Page and Brin for $1,700 a month (Google later bought the house). That decision helped create the most popular search engine in the world and changes Wojcicki's future forever.

Wojcicki became Google's 18th employee and is now the vice president of product management for Google. Her sister Anne married Brin earlier this year. Google invested $3.9 million in Anne's biotech company. Dennis Troper, Susan Wojcicki's husband, is Google's operations executive. Her brother-in-law, Gregor, worked in Google's finance department and her mom, Esther Wojcicki, consulted for Google on educational issues.

Susan Wojcicki is also responsible for helping invent the idea of Google AdSense. And she is now pursuing placing Google ads in newspapers, audio, TV and magazines.

All from renting out her garage to two kids.