Monday, September 17, 2007

Google Maps Further Expands Coverage now in PAKISTAN

Google announced expanded Maps coverage of Latin American and Asian countries on its LatLong blog. Recently added countries include:

Afghanistan, Aruba, Bahamas, Bahrain, Bangladesh, Belize, Bermuda, Brunei Darussalam, Bhutan, Bolivia, Cambodia, Chile, Columbia, Costa Rica, Cuba, Ecuador, El Salvador, Fiji, Guatemala, Haiti, Honduras, Indonesia, Iraq, Iran, Jordan, Kazakhstan, Kyrgyzstan, Kuwait, Laos, Lebanon, Mexico, Myanmar (Burma), Mongolia, Nepal, Nicaragua, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Papua New Guinea, Qatar, Saudi Arabia, Sri Lanka, Syria, Tajikistan, Turkmenistan, Timor-Leste, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen

Beyond the basic mapping coverage, Google has been relying heavily on My Maps (user and third party content) for data in countries where structured local data and business databases don't exist or are otherwise hard to acquire. In that regard, the company has reported significant contributions from users in many such situations (see., e.g., Hotels Moscow).

I was recently in Northern Europe (where one would expect good coverage) but was still pleasantly surprised so see how well it worked there for maps and directions, as well as local business information.

Google Is 10 Years Old? Finding The Real Google Birthday

The AFP has clearly been waiting for September 15, so it could trot out today's "Google is 10 years old" story. But the company itself doesn't count tomorrow as its 10th birthday. In fact, knowing exactly when Google's birthday is depends on your point of view. Some milestones to consider below, which make Google as old as 12 and as young as 9. Plus, more special Google birthday logos.

Google The 12 Year Old
January 1996

This is when Google cofounders Larry Page and Sergey Brin started working on BackRub, what later become Google. Use this month, and Google is 12 years old.

Google The 10 Year Old
Sept. 15, 1997

This is when, as the AFP reports, Google registered google.com.

Google The 9 Year Old
Sept. 7, 1998

This is when Google officially incorporated.

Google The 9 Year Old
Sept. 27, 1998 (Current Official Date)

Back in 2005, Google declared that Sept. 27 was its birthday. But wait -- what happened with that Sept. 7 date? Well, in 2005, Yahoo came along and freaked Google out by announcing an index that was larger than Google's. It had been ages since anyone did that. Quite a debate ensued, and I did a long write-up about it then.

Things got resolved by Google doing some PR. They announced that for their "birthday," they'd gotten bigger -- but were also dropping the count of pages from the home page, which helped (thankfully) defuse the size wars that often meant nothing about search quality.

It's Their Party, They'll Party When They Want To!

So there you have it -- Google's birthday is whenever it wants to be. Indeed, back in 2006, the When is Google's birthday? page in Google help was changed to say:

Google opened its doors in September 1998. The exact date when we celebrate our birthday has moved around over the years, depending on when people feel like having cake. For more on Google's history: http://www.google.com/corporate/history.html

Previously, it had said:

Google's official birthday is September 7, 1998. If Google were a person, it would have started elementary school late last summer (around August 19), and today it would have just finished the first grade. In other words, we're just getting started. To discover more about Google's history, please visit http://www.google.com/intl/en/corporate/history.html. To learn about our mission, please see http://www.google.com/intl/en/corporate/index.html

Google Birthday Logos

How about those special birthday logos? Google's been putting them up consistently since 2002. The first year, it happened on September 27, then shifted to September 7, then back to September 27 from 2005 onward. I'd expect to see a special ninth birthday logo showing up on the 27th of this month.

4th Birthday: 2002

Celebrated on September 27th, 2002.

5th Birthday: 2003

Celebrated on September 7th, 2003.

6th Birthday: 2004

Celebrated on September 7th, 2004.

7th Birthday: 2005

Celebrated on September 27th, 2005.

8th Birthday: 2006

Celebrated on September 27th, 2006.

Google Launching Presently Presentation App Next Week?

PowerPoint haters unite! So, Techcrunch says that The Inquirer says that Google is thiiiiiiiis close to launching Presently, a web-based alternative to PowerPoint. With consulting firm CapGemini now pushing Google Apps hard, can we finally say goodbye to Microsoft’s Office Suite?

Some speculate that the app will be unveiled next week at TechCruch 40 (formerly TechCrunch 20, but I guess the start up life is going well). After all, Google is on the list of Who’s Coming, as is rival Microsoft Corporation. Interestingly, the speaker that caught our attention is MC Hammer. Yes, folks, The Hammer.

If the Presently rumor is true, Searcharazzi suggests that they scrap the current keynote and have The Hammer, Marissa Mayer and Michael Moritz put on a little show of "U Can't Touch This" for the Microsoft team. Ye-ouch!

Google has officially acquired Postini

As of today, Postini becomes a wholly owned subsidiary of Google, and we couldn’t be happier about it. (Here's the FAQ.) Since July 9, when we announced the agreement to acquire Postini, plenty of businesses have told us how much they respect Postini and how the acquisition makes sense for customers of both companies.

We view this as welcome news, but also a sign of things to come. With the more than 100,000 businesses on Google Apps, 35,000 businesses and more than 10 million users of Postini products, we see great potential on both sides. We're committed to continue to deliver the type of innovative and useful business products our customers have come to expect. And we plan to announce even more product offerings in the very near future.

Separately, both companies shared a vision for what the world of hosted applications can become for businesses of all sizes. Together, we look forward to achieving it.

Google denies ownership of users' words

Google denies ownership of users' words Google has denied suggestions that the terms and conditions for its Google Docs & Spreadsheets service mean that it owns any user's content published in the application.

Google Docs is part of the Google Apps platform, which offers a Web-based calendar, e-mail and document management system, and allows users to publish and share documents. Google recently announced a partnership with global consulting firm Capgemini to promote its services to the corporate sector, which has remained an elusive market for the service.

The controversy centers on Google's use of the word "public" in its terms and conditions for Google Docs.

One clause states, "By submitting, posting or displaying Content on or through Google services which are intended to be available to the members of the public, you grant Google a worldwide, nonexclusive, royalty-free license to reproduce, adapt, modify, publish and distribute such content on Google services for the purpose of displaying, distributing and promoting Google services."

In response to the concerns raised, Google Australia issued a statement, which reads, "We don't claim ownership or control over content in Google Docs & Spreadsheets, whether you're using it as an individual or through Google Apps.

"Read in their entirety, our terms of service ensure that, for documents you expressly choose to share with others, we have the proper license to display those documents to the selected users and format documents properly for different displays. To be clear, Google will not use your documents beyond the scope that you and you alone control. Australians' work documents and (soccer-oriented spreadsheets) are not going to end up shared with anyone unless the user expressly wants them to be!"

Concern about the subject initially was raised in a blog posted on August 28 by ZDNet's Joshua Greenbaum, who said: "I know that user agreements are typically ignored by most users, but anyone in the corporate world who ignores this risks seeing their IP in a Google marketing campaign, or worse." ZDNet is owned by News.com publisher CNET Networks.

A Google Australia representative responded that "CNET wrongly claimed if content was published using Google Docs, that Google had the right to publish that for marketing purposes. We have no right to share or publish that, unless you're intending to publish that yourself."

Public or private?
Matt Asay, general manager of open-source content management vendor Alfresco and a member of the CNET Blog Network, also questioned Google's use of the word "public," suggesting that its interpretation would ultimately be determined during litigation.

"Is it private, if I share (content) with my company?" Asay asked in a blog posted on August 30. "Maybe. Is it private, if I share it with my family? Maybe. It's an open question, and guess who decides? Google (or, ultimately, a court), not you. Why? Because the system doesn't provide a way to define what is private and what is public."

Asay suggested that rather than amending its terms and conditions, Google should offer users a "make this public" option in the interface to ensure that the intended meaning of public and private is communicated.

David Vaile, executive director at the Cyberspace Law and Policy Centre at the University of New South Wales, Australia, said Google should give a clear and explicit definition of what is "public," and also offer an interface that lets users control the attribute on a page-by-page basis and reminds them of this status.

Highlighting potential for the term "public" to be contested, Vaile said it can be construed in different ways, depending on the legal context. For example, in a defamation case, for it to be deemed "public," only one other person needs to hear of it or become aware of it. "It doesn't necessarily need to be in a public place, but it is beyond you and the subject you were referring to."

However, Vaile said Google should be credited for its attempt to set out the terms and conditions in plain English.

"A lot (of terms-and-conditions statements) are by lawyers, for lawyers, aimed at litigation rather than communication. You have to give people credit for dealing with a difficult problem--to be clear yet specific enough to cover all the possibilities," Vaile said.

On the other hand, Vaile said Google offers two sets of terms and conditions--a universal set and another for its Google Docs service.

"There seems to be some disconnect between Google's universal terms and that for Google Docs," he noted. "As a question of contractual interpretation, there's some serious legal confusion whether Google's terms of service are meant to be read together or whether the Google Docs terms are meant to read separately...By having two identically named documents, you've created legal confusion, and it breaks best software practice by having multiple documents."

Google calls for web privacy laws

Google logo
Google has been attacked for its own privacy policy
Search site Google has called on governments and business to agree a basic set of global privacy rules.

Without global standards the health of the internet was at risk, the firm's privacy chief Peter Fleischer told a UN agency conference in Strasbourg. He said that the rise of the net meant vast amounts of personal data was now regularly shipped around the globe.

That information often passed through countries with insufficient or no data protection laws, he said. "Every time a person uses a credit card their information may cross six or seven national boundaries," Mr Fleischer said before the event.

Hostile past

Three quarters of countries have no privacy rules at all and among those that do, many were largely adopted before the rise of the internet, he said. Europe, for example, has strict privacy regulations, but these rules were set out in 1995, largely before the rise of the commercial internet, he said. In contrast, the United States has no country-wide privacy laws, instead leaving them to individual states or even industries to set up.

"The minority of the world's countries that have privacy regimes follow divergent models," a copy of his speech said. "Citizens lose out because they are unsure about what rights they have given the patchwork of competing regimes."

Google has previously come under repeated fire about its own privacy policies. In June, rights group Privacy International rated the search giant as "hostile" to privacy in a report ranking web firms by how they handle personal data. A month later, the firm said it would change its policies so that its cookies, tiny files stored on a computer when a user visits a website, would auto-delete two years after a user's last visit to its site. Previously they were set to delete in 2038.

Speaking at the Strasbourg Unesco conference, Mr Fleischer called for countries to adopt principles agreed by some Asia-Pacific nations. The APEC guidelines have nine principles that aim to protect the individual and safeguard data collection. They have been accepted by countries ranging from Australia to Vietnam.

"If privacy principles can be agreed in such divergent countries, then we think that is a model for the rest of the world," Mr Fleischer said before the speech.

Yahoo Buys BuzzTracker News Site

Yahoo is buying news aggregator BuzzTracker (Kara Swisher reports for $5 million). Yahoo sees the acquisition improving and expanding its news coverage in a number of ways. BuzzTracker founder Alan Warms becomes GM of Yahoo News.

Warms' decision to sell to Yahoo, as reported on the Participate Media blog was largely about monetization and scale:

The decision to sell the business and move to Yahoo! was relatively simple. As anyone playing in the online space understands, online media is all about scale. The ability to garner real CPMs, the ability to sell ads directly, the ability to provide innovative solutions to advertisers, all depend on having tens of millions of unique visitors.

BuzzTracker covers a mix of traditional news outlets and blogs and will augment Yahoo's more traditional news approach. Yahoo News is the leading online news destination in the U.S. according to comScore.

Here's related coverage of the differences between traditional news and user-generated news sites.

Wednesday, August 29, 2007

Google CFO to retire by year-end

George Reyes has served as chief financial officer since 2002.

SAN FRANCISCO (Reuters) -- Google Inc. said Tuesday that George Reyes plans to retire as chief financial officer by the end of the year, and that the company will begin a search for a replacement.

Reyes, 53, has served as CFO of Google (Charts, Fortune 500), the world's leading provider of Web search and online services, since 2002. He helped spearhead the company's initial public offering in August 2004.

CNN's Phil Black reports on how Google is allowing people to explore space from their desktops.
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A veteran of Silicon Valley high-tech companies, Reyes previously served as interim CFO of optical networking equipment company ONI Systems before it was sold to Ciena Corp. (Charts) in 2002.

For 13 years, he held various financial executive positions at computer-maker Sun Microsystems Inc. (Charts)

Reyes serves on the board of directors of two Silicon Valley-based software makers: Symantec Corp. (Charts) and BEA Systems Inc. (Charts) Top of page

CNN & Google Sign Multi-Year AdSense Deal

Google announced that CNN has partnered with them on a multi-year deal for displaying Google AdSense contextual ads on CNN.com.

Under this deal, "Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com," according to the press release. AdSense is available to both large and small publishers. However, one would assume that Google is giving CNN a larger share of revenue than a typical AdSense publisher.

Google already powers search on the CNN.com site, though the international version uses Yahoo, as ResourceShelf's Gary Price reminded us of. Yahoo signed a deal with CNN back in 2004 to power search results, but that deal may have expired at some point without notice.

The Google Webmaster Central Blog announced that they now officially support adding non-English domain names to Google Webmaster Central.

The Google Webmaster Central Blog announced that they now officially support adding non-English domain names to Google Webmaster Central.

So if you have a domain that looks like http://北京大学.cn, you will be able to add it and very the site in Google Webmaster Tools. Now Google supports Internationalizing Domain Names in Applications (IDNA) within the tool. If you used a workaround in the past, you do not have to update anything. Google will do that for you.

Tuesday, August 21, 2007

Google buys stake in Chinese social Web site

SHANGHAI, China (Reuters) -- Google Inc revealed on Monday that it had acquired a stake in Chinese community Web site Tianya.cn, indicating a foray by the global search leader into social networking in the world's second-largest Internet market.

A Google spokeswoman confirmed the stake holding by email, but declined to give further details. Various local media reports on Monday put the estimated size of Google's stake at anywhere from less than 10 percent to up to 60 percent. Other media reports have said Google may be eyeing acquisitions in China.

Google is rushing to close the gap with rival Baidu.com Inc , which dominated the search market in China in the second quarter with a 58.1 percent share, according to research firm Analysys International. Google followed with a 22.8 percent share and Yahoo China with 11.6 percent, Analysys said.

China is the world's second-largest Internet market after the United States, with around 162 million Web users. Venture capital investment in Chinese social networking sites has bloomed since Google bought top online video-sharing site YouTube for $1.65 billion late last year.

In another move to diversify its platform in China, Google -- which recently established an engineering research center in Shanghai -- has also won preliminary approval from Beijing for a licence to provide Internet content in the country.

Baidu recently won approval to do its own reporting rather than simply show news search results, while Google is promoting a Chinese-language map search service and online word processing programs. Both are trying to build online library services.

American Airlines seeks damages from Google

The airline says it doesn't want to prevent the display of search terms but wants Google to stop selling its trademarks.

NEW YORK (Reuters) -- American Airlines, the world's largest airline, said Friday it was seeking damages from Internet search leader Google Inc. for selling search words involving its name.

The dispute relates to Google's practice of selling search terms, such as "American Airlines" or "AA.com," to other companies for advertising.

A trademark and copyright law expert explains why Johnson & Johnson has sued Red Cross over logo rights.
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American Airlines, a unit of AMR Corp. (up $0.14 to $22.61, Charts, Fortune 500), said it does not want to prevent the display of search terms, but wants Google to stop selling its trademarks and related terms.

"We are seeking relief for the damages such practices are creating," the company said in a statement. It didn't estimate the amount of damages.

Google (up $8.29 to $499.81, Charts, Fortune 500) believes it's on solid ground.

"We are confident that our trademark policy strikes a proper balance between trademark owners' interests and consumer choice, and that our position has been validated by decisions in previous trademark cases," Google said in a statement. Top of page

Saturday, August 18, 2007

Google Launches Ad Traffic Quality Resource Center

Google announced the launch of the Google Ad Traffic Quality Resource Center.

This center will educate both novices and experts on click fraud, Google's prevention methods, what Google considers click fraud, as well as links to other resources to learn more about recent updates on click fraud and traffic quality.

On the Tech Talk page, they link to Google's official blog, Inside AdWords blog plus to Google's Shuman Ghosemajumder's blog and Matt Cutts' blog.

Last week Yahoo launched their Traffic Quality Center.

Fast Search To Fire 148 Employees

Fast Search & Transfer lets go of 148 employees from Pandia reports that Fast Search and Transfer will be letting 148 employees go this year.

The employees who are being fired are reportedly being compensated for the downsizing. Fast Search & Transfer have reportedly hired 400 employees in 2006 and 2007. The company's CEO, John Markus Lervik, feels the downsizing will help the company improve their overall bottom-line.

Wednesday, August 8, 2007

Google Hiring Independents To Collect Business Info For Maps

The Google Local Business Referral Program is an initiative to gather contact, business hours and other information on businesses for listings in Google Maps - where Google is using independent contractors to gather their information. Basically they are paying $10 a confirmed listing.

The information gathering job requires people to sign up for it through their Google accounts and to have access to a digital camera to take a photograph of the business. At $10 an entry organized people could be making $30 plus dollars an hour - great salary for people in lower cost of living communities.

Google Tests New "Show More" & Related Words AdSense Units

Google AdSense has been busy testing new AdSense units this weekend, with two new formats spotted in the wild.

The first comes via a DigitalPoint Forums thread, where dozens of publishers are noticing related words at the bottom of their normal AdSense units. Here is an image of one ad in action. Notice the related words at the bottom of the ad:

Google AdSense Link & Text Ad Unit Mixed

These resemble AdSense link units placed in the bottom of regular text ad units.

The second Google AdSense test is a "show more" link found at the bottom of Google ads. I found this at iBrowseHere.com , and here is a screen shot of it in action.

Google AdSense Show More

Clicking on the "Show More" link takes you to a new page with related ads.

In a related now, there was a outage that took down all Google PPA ads over a 24+ hour period this weekend.

Gmail Is Looking For Videos

Gmail is looking for creative people with a video camera and the Gmail M-velope to help illustrate how an email message travels around the world.

Take a look at the collaborative video they started, and then film what happens next. A selection of the clips will rotate and add the best ones to the video. The final video will be featured on the Gmail homepage and seen by users worldwide.

Yahoo Adds Search Suggestions To Toolbar

The Yahoo Search Blog announced that downloads of the Yahoo Toolbar for Internet Explorer will now have "as you type" search suggestions functionality.

Yahoo has been on a search suggestion frenzy lately, last month launching search suggestions on Yahoo.com and beta testing Yahoo Search Assist.

Friday, August 3, 2007

It's Not Just Google That Treats Underscores Like Dashes

Last week's news that Google is now is treating underscores URLs as word separators, as it does with hyphens, quickly spread through the SEOs and webmaster communities. But what about the other search engines?

I immediately contacted them to find out how they treat underscores and hyphens. Finally, the results are in. Yahoo and Microsoft (and now also Ask.com), the other two of the big three, confirmed that they do treat underscores the same as dashes or hyphens in the URL.

Let me step back and explain this a bit more.

Some SEOs believe that the keywords in the URL of a page have some limited impact on the ranking of that page in the search engines. So if you sold blue widgets, and you had a page at www.domain.com/blue-widgets.html, those keywords are sometime perceived to help - while keeping all the other factors in ranking a page equal.

In the past, Google treated hyphens but not underscores in a URL as a word separator. So in our example above, the blue-widgets part would be seen as two different words: blue & widgets.

If it were like this, blue_widgets, then Google would have seen it as one single word: blue_widgets.

Now Google treats underscores the same way as hyphens. As for Microsoft, Ramez Naam told me:

We treat underscores as word separators in URLs. Always have.

Priyank Shanker Garg from Yahoo told me:

For URL tokenization (separating words in URLs), we treat dashes or underscores identically, but these are not our only tokens and we take a more general approach to finding words in URL.

I also asked Ask.com, but they've yet to send a reply.

Postscript: Peter Linsley of Ask.com has now given me a response, they treat underscores as word separators also.

For the record, we also treat underscores as word separators in URLs.

LookSmart CEO David Hills Resigns

A recent SEC filing reports that LookSmart CEO David Hill announced his resignation on July 26th, to be effective as of yesterday.

LookSmart swiftly appointed Edward F. West, the current chair of its board of directors, to take over for the time being.

LookSmart loses its head from the Australian IT has some more details on the loss, explaining that Hills became the CEO in October 2004. He decided to leave LookSmart to start his own online media advisory services firm.

Edward West, the interim CEO, said:

We are deeply appreciative of Dave's industry experience and contribution to LookSmart during his tenure with the company.

He has guided the company through many challenges and successfully restored the quality and growth of its Advertiser Solutions business.

Here is Mr. West's bio from the SEC filing:

Mr. West is 54 years old and currently serves as Managing Director of Sage Partners LLC, an advisory services firm, where he started a global venture development practice for promising early-stage companies in 2003. Mr. West served as Chief Executive Officer of Colarity Corporation, a customer knowledge management services company, from January 2001 to December 2003. From December 1999 to December 2000, Mr. West served as Chief Executive Officer of RealNames International, the global development subsidiary of RealNames Corporation, an Internet names and navigation platform provider. From May 1998 to December 1999, Mr. West served as Executive Vice President, Business Development, Sales and Marketing, at RealNames Corporation. From January 1996 to April 1998, Mr. West served as Chief Operating Officer of Softbank Interactive Marketing, a provider of marketing services and sales representation to Internet sites seeking interactive advertisers. Mr. West received an A.B. in Architecture/Urban Planning from Princeton University and an M.B.A. from Harvard Business School.

Hat tip to Gary Price for spotting the SEC filing.